Advantages of Accreditation

“Brand with Trust”

Accreditation might not make you SUPER, but it can make you TRUSTED.

Winning Track Record

  • The Better Business Bureau (BBB) invented the idea of unbiased, online business information FREE to the community
  • The BBB helps people make smarter buying decision and connect to Accredited Businesses through a variety of online tools and referrals.

Increased Visibility

  • Accredited Business Reviews are delivered organically through search engines
  • The BBB website is considered an “authority site” by major search engines, ranking in the top 1% of all North American websites
  • New BBB Business Reviews deliver relevant information to meet today’s evolving marketplace needs.
  • The Wisconsin BBB delivered 3.6 million instances of service in 2011 of which 3.5 million  were deliverd via our website. Included in that number were 1,360,941 Requests for Business or Charity Reviews.


  • Join a business community of 6,400 business leaders in WI
  • Support the BBB services delivered to WI residents everyday

Business Tools 

  • Networking events with your peers – sharing and encouraging best practices
  • Business Resources on customer service issues and concerns

Your BBB helps local customers find and recommend businesses, brands and charities they can trust.

Delivering a competitive edge:

  • People are overwhelmed with choices and often unsure where to find reliable, unbiased information and that’s why the use the BBB
  • Your Accreditation Logo demonstrates your commitment to the BBB Standards of Trust and allows the BBB to monitor your activity in these areas:
    • Entering all dealings with integrity
    • Honoring promises
    • Being transparent with all guarantees and warranties
    • Responsive to any customer issues or concerns
  • 7 out of 10 people prefer to do business with a BBB Accredited company when given an option